Create the perfect canvas for bold, beautiful eye looks with The Makeup Wardrobe Eyeshadow Primer. This lightweight, long-wearing primer grips pigment, enhances colour payoff, and keeps your eyeshadow looking fresh from morning until night.

Designed to prevent creasing, fading and fallout, the smooth cream formula glides effortlessly across the lids, creating an even base that helps both matte and shimmer shadows blend seamlessly. Whether you're creating a soft everyday look or an intricate artistic masterpiece, this primer ensures every colour appears more vibrant and lasts longer.

Available in a range of versatile shades to complement every makeup style, each primer can be worn alone for a wash of colour or used as a base to transform the intensity and finish of your favourite eyeshadows.

Available Shades

White – The ultimate colour-boosting base. Makes bright, pastel and neon shades appear more vibrant and true to colour.

Pink – A soft pastel pink that enhances rosy, purple and romantic eye looks while adding a subtle warmth beneath your shadows.

Green – A rich emerald green base that intensifies earthy tones, olives, teals and metallic greens, while creating striking editorial looks.

Peach – A warm peachy nude that brightens the eyelid and enhances golds, bronzes and warm neutral shadows.

Cream – A natural-toned base that evens out the eyelid, neutralises discolouration and creates the perfect canvas for any eyeshadow look.

Why You'll Love It

• Long-wearing formula

• Intensifies eyeshadow colour

• Smooth, creamy texture

• Helps prevent creasing and fading

• Creates an even base for flawless blending

• Can be worn alone or under eyeshadow

• Suitable for all skin types

• Vegan-friendly

• Cruelty-free

How to Use

Apply a small amount to clean eyelids using your fingertip or a flat synthetic brush. Blend evenly and allow it to set for a few seconds before applying eyeshadow.

Pro Tip

Use different primer shades to completely transform your eyeshadows. Apply metallics over the White Primer for maximum brightness, warm shimmers over Peach for a glowing finish, or earthy greens over the Green Primer for incredible depth and intensity. Each base subtly shifts the tone of your eyeshadow, giving you endless creative possibilities from a single palette.